OUR WORLD

Entering the world of Joanna Dahdah would be immersing into a world of beauty, finesse and femininity.

Joanna designs refined everyday jewelry that is meant to be worn like a second skin. Through her designs, she pays tribute to her heritage and tells the story of motherhood, love and friendship. Joanna believes jewelry is personal and is meant to procure happiness which is translated through the use of color in her pieces. Joanna’s aim is to design ‘Jewelry that will make your heart smile’. Meticulously made in 18k gold, precious, semi-precious stones and enamel, Joanna lets the wearer write their own story by picking their own combination of jewels.

OUR VALUES

Keen to support her local community and talent, all of Joanna’s jewelry is carefully produced in her workshop in Beirut by using traditional and modern manufacturing techniques.

Eager to empower the women of her community, especially working mothers like herself, Joanna proudly leads a team composed of 100% women in her Beirut flagship store.

JOANNA

After graduating the UK’s Central Saint Martin’s University with a BA in Jewelry Design and Making, and eager to expand her knowledge in diamonds and precious gemstones, Joanna then enrolled in a gemology course at the prestigious GIA in London.  She then opened her flagship store in Beirut in 2011 in which she sold her own designs as well as those of handpicked designers from around the world.

 

Armed with her 12-year experience in the jewelry business, Joanna was joined by her sister Laura in 2022 and the pair embarked on a plan to expand Joanna Dahdah Fine Jewelry internationally.